Nu Skin Launches Big Planet Internet Service in Canada
Nu Skin Canada distributors can now sell Big Planet-branded Internet Service
PROVO, Utah - April 27, 2000 - Nu Skin Canada, a wholly owned subsidiary of Nu Skin Enterprises, Inc. (NYSE:NUS), announced today that it will offer Big Planet-branded Internet Service™ in Canada through Nu Skin Canada's network marketing distributor channel, effective summer 2000.
Nu Skin Canada's Big Planet-branded Internet Service, available to distributors and their customers at monthly rates, will support the online product sales efforts of Nu Skin Canada and its distributors. The service will include;
multiple email accounts
personal Web storage space
online and toll-free subscriber support
content filtering services
dedicated customer and technical support
and more.
The Big Planet-branded Internet Service offering, announced at Nu Skin Canada's 10-year anniversary convention in Toronto, Ontario, Canada, supports the global e-commerce strategy of Nu Skin Enterprises. Additionally, the Big Planet-branded Internet Service establishes an online community for Canadian distributors to communicate with their customers and corporate offices in Canada using multiple channels, including electronic communications.
"Offering Internet service in Canada is the first step in our strategy to offer our distributors the complete Big Planet business opportunity, and is a foundational step towards Nu Skin Enterprises' goal of becoming the world's leading E-Direct Selling™ company," said Steven J. Lund, president and chief executive officer. "Our Canadian distributors can now offer high-quality Internet service and customer support, and as a result we anticipate steady growth of online product sales in Canada."
Paul Hanson, general manager of Nu Skin Canada, added, "The Big Planet-branded Internet Service offering to our distributors and their customers strengthens our sales channel by encouraging the use of the Internet to grow individual businesses, create personal sales volumes via the Web and build communications channels. This dial-up Internet service, coupled with superior technical and customer support, will compliment Nu Skin Enterprises' global Internet strategy and prepare the Canadian market for the eventual launch of the Big Planet business opportunity."
Nu Skin Canada's Internet Offering
Nu Skin Canada distributors can market and sell Big Planet-branded Internet Service in more than 90 percent of the Canadian market via 36 local dial-up Points of Presence (POPs). The service includes the following benefits:
multiple Internet service plans including an unlimited use plan and a 10 hour per month plan;
automated online subscription capability for new subscribers;
analog dial-up 56K (kilobits per second) V.90 access and via ISDN (integrated services digital network) where available;
three or six unique email addresses per plan with POP3 and Web-based access;
five or 15 MB of Web storage space for personal use;
Web-based email functionality for enhanced communications;
server-based content filtering providing a general filter of objectionable material based on user-defined criteria;
24 x 7 customer and technical support via a dedicated, toll-free support line and online support via a Web interface or through email;
Pricing and Availability
Nu Skin Canada's Big Planet-branded Internet Service is available for $22.95CAN per month for unlimited access or $9.95CAN for 10 hours per month, plus applicable taxes. All service plans will be available via Web and CD-ROM sign up. Detailed information about Nu Skin Canada's Internet offering, including pricing, availability and service plans, will be available at www.nuskin.com/canada.
The Company
Nu Skin Enterprises, Inc. is one of the largest direct selling companies in the world and is traded on the New York Stock Exchange under the symbol "NUS." The company's products are sold in 31 countries throughout the Americas, Europe and the Asia Pacific region.
Nu Skin Enterprises offers three distinct business opportunities specializing in consumer products and services sold through direct sales. Nu Skin markets premium quality face, body and hair care products. Pharmanex is a science-based developer and marketer of nutritional supplements. Big Planet concentrates on the marketing and distribution of technology-based products and services.
